Unlock your land's planning value

A legally binding contract that gives HRE Land Co the exclusive right, but not the obligation, to buy your land at a fixed price during an agreed option period.

Yes. We agree the price before the Option Agreement is signed and it is written into the contract. It only changes if we both formally agree an amendment in writing.

Yes. You remain the legal owner until a purchase completes, and you can generally keep using your land as long as that use doesn't conflict with the agreement or agreed surveys.

No. We fund the pre-application, planning application, surveys, technical reports and consultants at our own risk. These costs are never repayable by you. We also cover your legal fees for entering into the agreement up to £2,500 + VAT. If you are quoted more on a larger, more complex site, we can negotiate to cover those fees in the contract.

We may appeal, revise the proposals or decide not to proceed. If the option expires without being exercised, you keep your land and do not reimburse any of our costs.

Yes, once you have signed the agreement and we fund the process. When planning permission is granted, we proceed with selling the site with planning to our nationwide network of reputable developers and smaller housebuilders. If planning isn't achieved, the land remains yours and you are not committed to selling, but you receive nothing. Our interests are aligned: we both succeed when planning is granted and the site sells.

Option periods of 12–36 months are typical, agreed before signing. Our early pre-application work happens during a shorter exclusivity stage first, so your land isn't tied into a long option from the outset.

Backland plots, large gardens, land adjoining settlements, unused paddocks, redundant land and other sites with residential potential. We assess every site individually.

Only if we both agree and the extension is recorded in writing.

When you review our proposed heads of terms, if you want to proceed. We then instruct our solicitor, who liaises with your chosen solicitor.

A legally binding agreement where we fund and manage the promotion of your land through planning. Once consent is achieved, we sell the land to one of our nationwide network of reputable developers and smaller housebuilders and you receive an agreed share of the open-market value.

No. Unlike an option, the price isn't agreed in advance. After planning, we market the site to secure the best price reasonably obtainable.

An agreed share of the final open-market sale value, typically around 70–80%, after our promotion fee and any agreed recoverable planning costs are deducted. All payments go through the solicitors.

Through a promotion fee agreed at the outset, commonly 20–30% across the market. The exact figure depends on the site, its complexity and the planning risk, and we explain it clearly before you sign.

We pay all planning, survey and consultant costs upfront. We're only reimbursed for agreed recoverable costs if planning succeeds and the land sells, and they come out of the final sale proceeds.

Yes. You remain the legal owner throughout the promotion period. Ownership only transfers when a buyer is found and the sale completes.

Yes. Once we achieve a successful planning outcome, you are contractually committed to sell. If planning permission isn't achieved, there is no commitment to sell and the agreement expires.

We may revise the scheme, appeal or try another planning strategy. If permission ultimately can't be achieved, you are not expected to reimburse our planning costs.

Promotion agreements commonly run for several years. The long-stop date is agreed with you at the outset and written into the agreement.

Larger, more complex sites (typically over 10 homes), edge-of-settlement land and sites allocated in adopted planning policy. Smaller plots and gardens usually suit an option agreement instead.